From strategy to stratech: How AI is reshaping growth opportunities discovery.
1. The Emergence of “AI for Strategy and Services”:
Strategic services are undergoing a transformation. Once reliant on time-consuming research and fragmented tools, strategy is now embracing on-demand intelligence.
Just as generative AI revolutionized content and code, a new class of platforms is disrupting how companies think and act strategically.
We are witnessing the rise of AI-augmented decision-making tools that shift the focus from “strategic planning” to “real-time strategy execution.”
A recent Harvard Business Review article put it clearly:
“Strategic agility is no longer a luxury — it’s a prerequisite.”
Stratech is gaining traction, from boardrooms to innovation labs, and is increasingly cited by forward-looking executives as the next evolution of strategic tooling.
At BMW, the VP of Enterprise Platforms and AI recently emphasized how AI assistants are becoming essential for real-time decision-making across marketing, production, and innovation. This shift aligns directly with Stratech’s mission.
Sources : Andreessen Hoorowitz
It is no longer just a vision. Stratech is a category taking shape, and leading firms are already adopting it to stay ahead.
Descartes & Mauss is at the forefront of this shift.
We don’t just optimize your existing processes. We unlock entirely new capabilities.
2. What is Stratech?
Stratech (Strategy + Technology) is a new category that redefines how companies approach strategy.
It is not another research tool.
It is not a consulting substitute.
It is a new operating model for decision-making. This model is powered by generative AI and intelligent software, and it is designed to enhance strategic functions across the business.
Think of it as an on-demand market analysis memo:
always current, always actionable, always available across every dimension of your market.
Stratech brings the speed and scalability of software to core strategic functions such as insights, marketing, innovation, and foresight. It transforms static processes into dynamic, data-driven capabilities.
Framing the opportunity funnel
Before => strategy meant briefing internal teams or external consulting firms, waiting weeks for insights, and working in silos.
Now => strategy becomes a repeatable internal capability. It is agile, fast, and always on.
3. Proof That It Works — Real Impact, Real ROI:
Stratech is already reshaping how strategy teams operate across industries. From brand positioning to innovation and foresight, leaders are experiencing measurable gains in speed, focus, and efficiency.
In a recent executive roundtable, a retail CEO described Stratech as:
“the missing link between data overload and action. It helps us decide faster, with fewer external dependencies.”
Stratech enhances the capabilities of your internal teams while reducing external costs. It is designed to unlock ROI from day one. And, as we explored in our recent podcast on resilience, it’s also a powerful way to build long-term adaptability into your strategic functions.
The future of strategy is already here:
Stratech is not a vision for the future. It is a reality that is already reshaping how companies operate.
By combining the depth of strategic thinking with the speed and scalability of AI, leading organizations are transforming strategy from a static function into a continuous, dynamic capability. The result: faster decisions, reduced costs, and a competitive edge that grows over time.
As strategic services evolve, the question is no longer whether to adopt AI, but how quickly it can be integrated into core operations.
At Descartes & Mauss, we believe this shift is just beginning. The smartest companies will not wait. They will simulate, iterate, and move forward with more clarity than ever before.
